Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

130 E 59th St., Floor 17
New York, NY


Investing With a New Purpose

Steven Schlafman

RRE's investment strategy empowers each individual to invest in areas they are passionate and knowledge about, with the philosophy that brings out their best—we wanted to take this opportunity to share the latest investing philosophy and areas of interest of our principal, Steve Schlafman:

Several weeks ago, I was hanging out with Lindsay Ullman of Sidewalk Labs and we were talking about some of the companies I’ve backed at RRE and Lerer Ventures. She paused at one of them and asked, “Do you believe this company is good for the world?” Candidly, I was caught off guard. I wasn’t expecting such a direct question and didn’t consider it much when I was making the initial investment. I didn’t know what to say.

Over the last few weeks, I’ve thought about my conversation with Lindsay at least a dozen times. Her question forced me to be honest with myself about the reasons why I funded this startup, and the rationale behind some of my other investments too. I realized that my investment philosophy had been slowly changing for some time, and our conversation was a kind of tipping point. I finally arrived at the following conclusion: If a company doesn’t solve a worthy problem and make the world a better place, then I have no business investing in it. 

That’s a big statement, I know. But this isn’t just another watered-down plug for “impact investing” or an attempt to make myself feel better about being a VC. This is what I believe, and I think it’s important to explain why I feel a responsibility to invest in companies that solve worthy problems and why I believe that doing so can make the world a better place and drive returns. 

The longer I spend in the venture business, the more I realize that investors are in a unique position to help create the future. Let’s be honest. The large majority of VCs don’t perform the hard work that founders do on a daily basis. We don’t sacrifice years of life on a single company, and we don’t deserve the credit for successful outcomes. That’s just a fact. Where we do play a role is in deciding what gets funded. For better or for worse, that’s in our control. We’re enablers and supporters of change. I’ve come to believe that we have an ethical and moral responsibility to be supporters of positive change. 

If I’m completely honest with myself, I’ve invested in some companies without seriously considering whether they actually make life on earth better. Those days are over. Starting today and going forward, I will not hear a pitch or make an investment unless I truly believe the effort is improving the world. While applying this filter will help me say no much faster and save time for founders and myself, that’s not really the point. And while I can only make so many new investments each year, that’s not the point either.

The point is that I genuinely believe values-led investors are better investors and values-driven investments drive superior returns. And personally, I feel a responsibility to search for companies aligned with my values and worthy of my time. What follows obviously isn’t a complete list of worthy problems that need to be solved, but these are some categories that are important to humans across the planet. It’s impossible to predict which problems innovation will solve next, so it’s critical for me to keep an open mind, but these are a few categories that matter to me as an investor: 

1.    Life extension: Products, services, and digital therapies that improve our health and extend our lives. 
2.    Self-expression: Products that enable us to create, express ourselves openly and be heard. 
3.    Productivity / automation: Apps and services that enable us to reallocate our time to more meaningful activities. 
4.    Financial flexibility: Services that enable financial freedom by helping us earn, save, borrow and protect money. 
5.    Sustainability: Apps, services and hardware that support the conservation of resources and production of renewable energy. 
6.    Mobility: Apps, services and vehicles that enable cost-effective, reliable and high scale mass transportation. 
7.    Brain boosters: Apps, services, hardware and institutions that educate and enrich the mind. 
8.    Food: Software, services and products that make it possible to feed and nourish billions cost effectively and efficiently. 
9.    Decentralization: Services and platforms that cut out a middleman or central authority. 
10.    Shelter and housing: Software, services and hardware that provide access to more affordable housing. 
11.    Exploration: Services and products that enable us to experience the world and discover new places. 
12.    Connectivity: Services that provide affordable and ubiquitous access to the Internet. 
13.    Diversity: Founders and companies that level the playing field. 

As I explore these themes and meet with individual companies solving specific problems, I’ll ultimately be forced to decide which few companies I’d like to partner with on. Of course, my decisions will inevitably be based on a number of factors. But now and going forward, first among those factors must be values. 

I know that all sounds good in theory, but how about in practice? Let’s be honest about one more thing: VCs are in the business of making money for limited partners. We have to invest in companies that we think will make money, and stay away from ones that we fear won’t. That’s my job and I’m okay with that. Why? Because I really believe that in looking for founders and companies focused on solving real problems and making the world a better place, I’ll find massive companies that generate outsized financial returns. While making money and making a difference are too often seen as being in conflict, they don’t have to be. My job—today, tomorrow, and as long as I’m in this business—is to look for companies committed to doing both. 

(Thanks to my colleague Cooper Zelnick for reviewing this post.) 


When Revenue Isn’t The Answer

Raju Rishi

So you’re an enterprise startup. You have a solid founding team, you’ve raised a Seed Round to tackle a particular problem in your target market, and you’ve built and launched an MVP. Everyone said you need at least a million dollars of ARR and a dozen customers to raise a bona fide Series A, so you’ve chased the dollar and you’ve gotten there.

But one thing went wrong. You became so focused on closing deals and winning customers that you missed finding real product/ market fit. Only after you raised your Series A did you realize that velocity does not equal repeatability when it comes to enterprise sales, and that the latter means far more than the former. Suddenly you’re not scaling as fast as you’d expected and modeled. Welcome to the world of a bridge round.

How and why does this happen? And how can you avoid it? Let’s go back. An enterprise startup raises a Seed Round, develops a product, and introduces an MVP into the market. The next step is to see if anyone will buy the product, so the team focuses on getting pilots and deals in place and — hopefully — signing up one or two big customers. It works, and suddenly the company can boast modest recurring revenue.

Even for seasoned entrepreneurs, this initial taste of success can be intoxicating. The product works, and a few clients are signed up. Money — for the first time — is flowing in and not just out, and a decent sales pipeline seems ample evidence of product/market fit. That’s the good news. At the same time, you begin to feel the weight of competition both real and imagined. Existing investors are pressuring you to think about the next round. Now, you’re sure, is the moment to move swiftly forward.

But here’s the catch: Closed deals and sales velocity are not exclusive measures of product/ market fit. Maybe, among your first customers, there are wide variations in the core use cases for the product. Maybe your team is struggling with lengthy sales cycles. Maybe you find yourself significantly altering your pitch for different target customers and creating multiple marketing messages along the way.

While these can be typical growing pains for many young companies, they are also indicators which — if occurring consistently — might foreshadow difficulties for enterprise startups. The simple fact is that product/ market fit is not always obvious. And just because you’ve closed deals doesn’t mean you’ve found it.

How do you know if you’ve achieved real, meaningful, and differentiated product/ market fit? Here are a few key questions to test your thesis:

1. Do you know, at a granular level, which potential customers you should target?

2. Who are the influencers? Who are the buyers? Where does their budget come from?

3. What marketing channels should you use to target those customers?

4. Do you have a simple and — most importantly — single marketing message?

5. Do you know what your sales process is, and is it an easy process?

6. Do you have a clearly defined product roadmap that’s aligned to your target market?

7. Can you hire junior sales reps, ramp them quickly, and have them close deals with consistent results?

Product/ market fit is ultimately about repeatability. If you understand who your customers are, what causes them to buy your product, and how to make your solution their number one priority, then you’ve found product/ market fit. But if you haven’t, you need to make some hard choices and keep searching. While it can be deflating to give up revenue or a Series A check, attempting to scale in the absence of product/ market fit can — and often does — debilitate promising companies.

It’s a cruel irony that while early customers and revenue often feel like the lifeblood of your business, these things might actually be killing you. It’s not ultimately about selling to customers; it’s about fundamentally understanding what core functionality causes customers to buy. Allowing a few early customers to determine the trajectory of your business or product offering in exchange for a quick buck is a Faustian bargain, and the devil always collects.

Too frequently, entrepreneurs and investors alike believe that the goal of a Seed Round is to get a startup to the Series A. It’s not. Seed Rounds are the only time in the lifecycle of a startup where you are allowed, expected, even encouraged to test your product in search of real product/ market fit. That’s the ultimate goal of a Seed Round, and a hallmark of great teams is the discipline to move deliberately in the face of distracting opportunity.

Achieving product/ market fit is the transformative moment in the life of a startup. It is the moment of metamorphosis, where a company aligns messaging, marketing, target customers, sales methodology, product roadmap, and operating metrics. This moment cannot be bypassed, faked, overlooked, or ignored. So be disciplined. Slow down. Don’t get caught up in the expectations of customers, investors, or yourselves. For in the absence of product market fit, more money will yield nothing but more problems.


Navigating the Hype

Cooper Zelnick

In the final days and weeks of 2015, the velocity of venture deal flow increased dramatically. Startups and VC firms alike sought to close deals before the arrival of the New Year; excitement around imminently closing rounds reached a near fever pitch and opportunities to invest in the hottest startups—it seemed—were quickly evaporating.
I was introduced to one such company in mid-December. The founders had already met with several top-tier VC firms. Many investors were apparently enthusiastic about the opportunity. If RRE wanted to get in on the deal, then we would have to act fast. This deal—I was told—would close before the end of the year.
As a first-year analyst, I got excited. What if I had found the next billion-dollar company? What if this was the one? Infected by the thrill of a fleeting opportunity, I nearly overlooked one critical question: Do I really believe in this company?
When the dust settled on that particular deal (the clock ran out on 2015, the round has yet to close) I was struck by how easily I had been swept up by a false sense of urgency. Why, I wondered, do popular deals seem better irrespective of actual quality? Why is it that when one firm commits to funding a company, the rest of the round is soon filled?
At first, I attributed this state of affairs to the phenomenon of FOMO (fear of missing out) and the fact that VC is an insular community which can be somewhat prone to groupthink. Investors see their peers—whose judgment they respect—participating in a round, and don’t want to be left behind. But when I discussed this question to fellow RRE analyst Jason Black, he gave a more nuanced answer, which led us to this statement:
@itsjasonblack: “In VC popularity means scarcity. Scarcity too often conflated with value.”
The first part is fairly obvious. Only so many investors can participate in a single round of financing. There’s limited space to begin with, and popularity implies commitments from VC firms and angels alike. The more popular a deal, the less perceived availability there is for additional investors. The more firm commitments to participate, the less actual space, making FOMO a legitimate concern.
The other side of the FOMO coin is the problem of groupthink. If a fear of missing out is the stick that drives some VCs ever faster along the road to funding companies, then groupthink is the carrot. All too often, investors hear that top-tier firms or renowned angels are already in a deal and assume that it must be great. Allowing others to drive their diligence process, and ultimately their decision-making process, even the best investors can be tempted to follow the herd.
But if FOMO and groupthink account for the first part of Jason’s statement, the second part is somewhat more puzzling. Of course, there exists plenty of historical precedent for conflating scarcity with value, so I’ll start there. Many works of art, for example, fall into both categories; take the paintings of Vincent Van Gogh. 

The artist only created about 900 paintings in his lifetime, and today they are near universally praised and valued for a variety of reasons. In fact, one sold at auction this past November for over fifty-four million dollars. But the thing is, the scarcity of Van Gogh’s paintings is a necessary yet insufficient condition for their sustained value. While these works are inherently scarce, they have proven to be desirable independent of scarcity. 

To illustrate the point, consider the works of another artist: Me. If I were to create 900 paintings, and then to announce that I would never again pick up a brush, it is highly unlikely that Sotheby’s would want to auction any of my works. It is even more unlikely that anyone would bid on them, and it is nearly unimaginable that a patron would pay fifty-four dollars for one, let alone fifty-four million. I am not an artist, and my paintings would likely not be aesthetically pleasing or desirable to art collectors no matter how scarce they became. 

That’s an obvious example. But many things—the works of Van Gogh, for example—have so long fallen into both categories that it is now easy to forget that they are scarce and valuable for two different reasons. To some degree, I believe that the same thing has happened to startups. Decently promising early-stage companies are inherently scarce, and over the past decades there have been many highly publicized examples of these companies becoming exceedingly valuable. Somewhere along the line, scarcity was indeed conflated with value.
The issue, clearly, is that just as all paintings are not Van Goghs, all companies are not Facebooks. And moreover, scarcity doesn’t always yield value to begin with. History’s most famous and successful startups have proven valuable not because they were scarce, but because they were actually valuable. That they were also competitive deals to access for investors is—at best—a side note.
When meeting with the prospective portfolio company, I became convinced that the deal was scarce, and I accepted as an article of faith that the company would become valuable. I fell into the trap of forgetting that there exists a wide—if at times unseen—chasm between scarcity and value. 
Especially for a green VC Analyst, that is necessarily an occupational hazard. I fell into a classic trap of venture investing (and probably caught a bit of FOMO too). Only later did I regain the necessary perspective to formulate an independent opinion. For a moment, I found myself overwhelmed by the excitement of a new company and a hot deal.
Despite the perils and pitfalls, getting swept up in the hype can be irresistibly fun. After all, maybe, just maybe, a deal is highly sought after because it’s the real thing. The trick, I’m starting to think, is refusing to get swept up in the moment’s zeitgeist without becoming cynical or losing your sense of excitement about what the future might bring. For me at least, finding the space between those extremes is what makes this industry so alluring.

Raising the Bar: Managing and Hiring Talent in any Startup

Maria Palma

We recently had the chance to catch up with Peter Platzer, CEO of Spire. Spire is building a space-based constellation of small satellites to gather data about activities on Earth.  By providing unique data from any point on Earth, every hour, Spire offers a competitive advantage for organizations that require insight into areas such as global trade, weather, shipping and supply chain, illegal fishing, and maritime domain awareness.

Peter is renowned for having built an incredible team and for fostering an environment where employees grow and thrive. Becoming a Spire employee is harder than many Ivy League admissions programs; only 1 in every 130 interviewees getting hired.  They have yet to fire anyone and have nearly doubled in the past year so their process is definitely working for them. 

Here are some of his takeaways for managing and hiring talent in any startup organization:

•    As a CEO, you should be spending 50% of your time on people.  Between hiring, coaching & mentoring, promotions and other people matters, this is where a majority of my time goes.  Since people are the scarcest and most important resource to building an incredible company, it’s time well spent.

•    Hiring process matters.  Putting in time upfront to make sure you have a good hiring process pays off in dividends.  It’s important to provide a positive and consistent experience with the firm that is also respectful of everyone’s time. At Spire, we respond quickly to candidates, use a very quantitative assessment tool, and provide robust feedback to each person, regardless of the outcome. This has actually lead to a number of referrals from people that did not get an offer, but left feeling inspired about the work that we do. 

•    Employees need to feel like they are making progress, which is not defined by titles, but responsibilities.  At Spire, we don’t have traditional titles, organizational charts, and performance reviews.  We make sure people are challenged and progressing, but they are there to do what they love, not seek a title.  We provide career coaching based on what each employee feels intrinsically motivated by and what they want to develop.  This model has really worked for us.

•    Your first talent hire should be a sourcing professional who loves to source.  If I were ever in the business of hiring a sheepherder, I would hire the type of herder who just loved doing that so much that if they didn’t have a flock of sheep, they would start herding whatever else they could find. Just as a physicist loves solving complex physics problems and a sheepherder loves herding, you will get good people if you hire a sourcing professional that loves finding great people. 

•    Don’t wait too long to find this person. We hired our first talent employee when our company was ~30 people and we could have done it earlier.  Even though we are still less than 100 employees, almost 10% of our staff is dedicated to talent.

•    Keep raising the hiring bar as you go. After your employees have been at the company for more than two years, they should feel like they would no longer make it through the interview process.  You want to be continually raising the bar as you grow.

•    Relocation expenses can be the easiest money you’ve ever spent.  Sometimes startups are worried about paying relocation expenses, especially at the earlier stages of a company.  If you are already at the point of making someone an offer and they have met all of your other criteria, it’s worth spending a few thousand dollars to help them relocate effectively, if that is important for them.  The sheer cost and time it takes to find and retain good talent makes this a negligible amount.

Peter Platzer, CEO of Spire

Peter Platzer, CEO of Spire