Pontiflex

Pontiflex is an advertising technology company that enables advertisers to buy "marketing leads." Marketing leads are fully opt-in consumer data, provided by consumers who indicate interest in a particular advertiser’s products or messages via "signup ads." Pontiflex deploys its ad units in a variety of largely non-traditional placements: registration paths for websites, transactional paths in an ecommerce process and inside of mobile applications. By using Pontiflex AdLeads (on the web) or AppLeads (on mobile devices) brand advertisers can rapidly and efficiently gather highly effective lists of potential buyers for its products, all of whom will have already indicated a level of receptiveness and without concern for privacy given the transparent nature of the company's product.