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130 E 59th St., Floor 17
New York, NY

Sierra Auto Finance

Tech-enabled auto financing with a personal touch.


Sierra Auto Finance offers a subprime lending program that delivers superior customer service to every auto dealer and customer. Its flexibility allows Sierra to offer competitive financing solutions.

In addition, Sierra Auto Finance launched a DriverUp, the first online marketplace for auto financing which gives accredited investors an opportunity to directly enter the $379 billion auto lending industry and provide dealers with an expedited, streamlined credit process.



San Francisco, CA


RRE Team
Stuart Ellman

RRE Investment