Recyclebank Announces Acquisition of GreenYour

RecycleBank May 25, 2011 Back to press

NEW YORK—WEDNESDAY, MAY 25, 2011—Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced the acquisition of GreenYour, the go-to guide for green living. The GreenYour website has aggregated hundreds of eco-friendly tips and thousands of products to help people live a more sustainable life. It was launched in 2008 by Andrew Shapiro and the leadership team of GreenOrder, the environmental strategy firm founded by Shapiro. In addition, Recyclebank announced that Shapiro has joined the company’s Sustainability Advisory Council.

Acquiring GreenYour is a key element in Recyclebank’s mission to expand into other areas of sustainability, broadening its reach beyond its foundational home recycling and energy reduction programs to show members other changes they can make to live greener—and get rewarded for doing so. The success of Recyclebank’s recent Green Your Home Challenge not only indicates that people are very willing to learn about how to live greener, but also that integrating challenges and rewards into this education can translate into offline action. In addition to incorporating GreenYour into its site, Recyclebank also plans to produce additional green living content that will educate individuals on how to make all aspects of their lives more eco-friendly.

“This is a natural step in Recyclebank’s evolution to broaden our definition of green actions. The GreenYour content will be a huge asset as we expand the ways we reward people for working towards a more sustainable lifestyle,” said Jonathan Hsu, CEO of Recyclebank. “We are also thrilled to have Andrew’s insight and experience on our Sustainability Advisory Council. He has been an influential voice on environmental innovation in business for more than a decade, and has built a career and a pioneering consulting firm around the idea that sustainability can be a critical driver of profitable growth.”

Shapiro is a widely recognized leader in sustainability and business strategy whose diverse background as a consultant, journalist, lecturer and attorney enables him to provide the integrated perspective that today’s complex sustainability challenges require. He founded GreenOrder in 2000 and has developed it into a pioneering firm, which Fortune in 2007 called “the go-to consulting company for green business,” and which became part of LRN in 2008. Since 2004, he has worked closely with General Electric’s senior management on the creation and implementation of its award-winning, multibillion-dollar “ecomagination” initiative. Shapiro is also co-founder of GO Ventures, which creates and invests in cleantech and green businesses—including GreenYour, which GO Ventures founded and incubated.

“Neil Black, Nicholas Eisenberger, Peter Shapiro and I started GreenYour to show people how they can green all aspects of their lives, and we think Recyclebank’s innovative rewards platform is an excellent complement, as it can incentivize people to make these simple changes,” said Shapiro. “We look forward to working with the company to integrate GreenYour into its platform, and I am thrilled to join the Sustainability Advisory Council during this exciting time of Recyclebank’s evolution and expansion into other areas of sustainability.”

ABOUT RECYCLEBANK
Recyclebank® helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and learning to live greener lives. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.

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