Yieldbot Raises $4 Million to Help Sell Display Ads to Search Buyers

Allthingsd Feb 23, 2012 Back to press

Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.

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