ShoeBox Recycling and Recyclebank Partner to Recycle Shoesjustmeans Apr 17, 2012 Back to press
(3BL Media) Philadelphia - April 17, 2012 - ShoeBox Recycling and Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced a partnership to reward people for pledging to recycle their shoes. This program broadens the scope of traditional curbside recycling and opens up opportunities for people to learn and participate in shoe recycling and reuse in a convenient and rewarding way. The goal is to motivate people to understand that ‘worn doesn’t mean worn out’ and that shoes can live on and help many people throughout the globe.
ShoeBox Recycling is a for-profit recycler of shoes headquartered in Fairless Hills, Pa. It has flipped the recycling triangle upside down and have mastered the most powerful ‘R’—REUSE. With over 300 million pairs of perfectly reusable shoes hitting landfills each year, they are looking to change the way people think about their shoes. Along these lines, it is rewarding Recyclebank members who pledge to recycle their shoes and are also providing them with the UPS label to actually do so. In order to promote the cause, ShoeBox Recycling has developed a short film that will be shown on Recyclebank.com for people to learn about shoe recycling, reuse and the ability to seek out and find their SoleMate.
“We want to humanize the process and encourage people to share their shoes and shoe stories by placing a note inside their shoe to find the person who will ultimately be their future owners,” said Lisa Pomerantz, Queen of Sole at ShoeBox Recycling. “No matter what we do in life, shoes are a part of our story. When we connect people from different cultures together as SoleMates, we can help make the world a smaller, greener and friendlier place with something as common as our shoes.”
“The partnership between ShoeBox and Recyclebank is testament to the fact that that together, we can educate and empower people to responsibly dispose of what we consume, shoes included” said Sue Igoe, senior vice president of account management at Recyclebank. “By inspiring people to take more simple everyday green actions like shoe recycling, we can make a stronger collective impact on the environment.”
Every shoe collected for ShoeBox Recycling will be distributed for resale and reuse in its original form at various local marketplaces around the developing world. "Shoe recycling needs to become as familiar to us all and as easy to perform as bottle, can, and paper recycling,” continued Pomerantz. “Our collaboration with Recyclebank is a great way to get this important message out.”
ABOUT SHOEBOX RECYCLING
ShoeBox Recycling is proud to be a for-profit recycler of shoes. Founded in 2011 with a mission to recycle as many pairs of shoes as possible while offering the opportunity to find your SoleMate in the process. With over 300 million pairs of shoes hitting landfills each year, ShoeBox Recycling is looking to change the way people think about their shoes and the need for reuse around the globe. ShoeBox Recycling is headquartered in Fairless Hills, PA. For more information, call 888.482.5754.
Recyclebank® helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.