Popdust Closes $4.5 Million Funding RoundNYConvergence Jun 08, 2012 Back to press
June 8, 2012 at 11:11 am
Earlier this week NY based Popdust received Series A funding totaling $4.5 million from such backers as New Enterprise Associates, RRE Ventures, SoftBank Capital, and Project A Ventures. The website provides cheeky music-celebrity news, but recently added a fashion store filled with items curated, via video, by pop sensations. Users go to the site for the latest gossip, and then click to watch featured artists, model the latest fashions.
It is unclear how the e-commerce effort will do, but according to Portfolio.com, the featured artists are given a cut of the sales, suggesting a quick easy way for artists to earn some extra cash, as well as a perceived large amount of sales to fund the company itself.