GetGlue + NBC
Sep 14, 2011
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Starting Wednesday night, studio audiences for certain NBC shows will be encouraged to do more than laugh and applaud. NBC is hoping they’re also going to check in with GetGlue.
The program will start with studio audience checkins for The Tonight Show with Jay Leno and Late Night with Jimmy Fallonwhere audience members can unlock and share exclusive stickers via GetGlue, Twitter and Facebook. Audiences for the Sept. 24 premiere of Saturday Night Live will also be able to check in and get the stickers.
The stickers are the main draw for the audiences. Otherwise, they’ll access GetGlue the usual way — via their mobile phones. NBC and GetGlue are hoping the stickers will offer bragging rights for those who attend the tapings.
NBC and GetGlue, of course, hope that those audience members will spread the word and promote the shows. The audience sizes for those shows aren’t huge. Tapings for The Tonight Show with Jay Leno, for instance, are only attended by about 400 people and the other shows are about the same size.
NBC partnered with GetGlue in March, offering rewards for GetGlue users who let their friends on Facebook and Twitter know when they’re watching a NBC show.